The Muse Journal
Thoughts on branding, social media, content strategy, and what it takes to build a brand people actually care about.
Everyone is posting. Almost no one is strategizing. Here's the difference between brands that grow on social and brands that just make noise - and the framework we use with every client.
Not all content is created equal. We break down the formats that are driving real engagement and sales this year - with examples.
TikTok has changed. Here's what the algorithm rewards now, how to structure your content, and what to stop doing immediately.
Trends fade fast. A strong brand identity doesn't. Here's how to build something timeless while staying relevant in the moment.
Hiring an agency or building an in-house team? We did the math so you don't have to. Spoiler: it's not as simple as you think.
Content shoots are expensive - but they don't have to be wasteful. Here's our process for getting maximum value from every shoot day.
Engagement rates are dropping across the platform. Don't panic - here are the strategic shifts that actually move the needle.
Carousels are one of the highest-performing formats on Instagram and LinkedIn. Here's how to design them so people actually swipe through.
Most brands set goals that are either too vague or too ambitious. Here's a framework for setting goals you can actually hit and measure.
The colors you choose for your brand affect how people perceive it. Here's what the science says and how to use it strategically.